happy place:
BRANDING, UI/UX, MOBILE

Our digital marketing and social strategy for the first to market sound therapy app, happy place, made noise in all the right ways. Through engaging social content, sound therapy insights, and immersive video storytelling, we amplified brand awareness. A highly personalized content series that showcased the app’s cutting-edge audio technology and effortless UI/UX, proving that relaxation is just a tap away. 🎶📱✨

We started with the app. Following a design thinking approach, we prioritized critical functionality to ensure a seamless user experience. Guided by our "one tap ideal," we crafted an intuitive interface where all key features were accessible with a single tap. At the heart of the experience was The Garden—an immersive, interactive space where users could plant seeds, connect with friends, leave thoughtful messages, or simply bask in the rich soundscapes and mesmerizing 3D parallax effects. The result? A first-to-market sound therapy app that’s as effortless as it is transformative. 🌱🎶📱

Once the app hit beta, it was time to crank up the volume on branding and marketing. We developed everything from the ground up—naming conventions, art direction, logo, and typography—ensuring every element struck the right chord. From photography and video to motion, social, and web, we orchestrated a full-spectrum content strategy designed to resonate. The result? A brand experience as immersive and harmonious as the app itself.