____ IS LIFE®:
BRANDING, IDENTITY, and INTERIOR

A bright illuminated sign on a building with the words '___ IS LIFE®' partially visible, mounted on a brick wall at night.

We brewed up something special in Shiba Koen, and let’s just say—this one’s the tallest perk-me-up since Tokyo Tower. From the name and logo to the interior architecture and design, we made sure this place is dripping with style, flavor, and a whole latte love. ☕✨

A slice of toasted bread with cream cheese and a small sprig of dill on a white plate, with a steaming cup illustration and the text 'coffee is life' on a card, a gray table surface, and a pen nearby.
A collection of black-and-white drawings and words representing different concepts and objects such as a dog, coffee, sun, art, rain, lightning, bird, happy, water, car, time, fish, toast, clothes, love, bike, plant, music, airplane, heart, sunglasses, oak leaf, and microphone.

We kept the branding as bold as the coffee, with a logo that’s as sharp as an espresso shot and a name that says it all—because let’s be real, coffee is life. So we poured our heart into crafting a space that’s equal parts cozy and cutting-edge. Inspired by the retro futurism of Showa era Tokyo, we blended modern minimalism with warm, inviting textures.

A menu with drinks and food items listed in black text on a white background, a glass of latte with foam on top in front of the menu, and a white surface underneath.
Close-up of a stack of disposable white cups on a dark surface, with a blurred background.
Close-up of a floor with a hole and a metal pipe sticking out, with the text '_IS LIFE' and a registered trademark symbol.
Vintage audio equipment setup includes two large black speakers with white and black speaker cones on each side, a white modern audio amplifier or receiver with knobs and switches on top, placed on a small wooden table, with a plain white wall in the background.

And when it came to the interior, we dialed up the ambiance with a carefully considered mix of light, flow, and materials, making sure every corner of the space is as photogenic as the latte art. We knocked down a wall or two, and preserved the raw beauty of the space. Also, we couldn’t help ourselves but to insist the space wouldn’t be complete without a proper hi-fi set up.

Empty wooden and metal chairs and tables inside a dimly lit cafe or restaurant, with a window showing the street outside and a partially visible sign that reads "IS LIFE".

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