KRILL S/S 2015 was our invitation to get a little weird (in the best way). We led creative direction end-to-end—concepting the world, directing the photoshoot, and obsessively crafting each image until it felt like it belonged to a brighter, slightly off-kilter dimension.
Pulling directly from the collection’s patterns, we built a colorful, dreamlike visual universe where prints didn’t just sit on garments—they spilled into space, multiplied, and danced across the screen. The centerpiece was a first-of-its-kind parallax, interactive lookbook: part fashion editorial, part playable landscape, where scrolling became exploration and every layer revealed a new surprise. Think texture as terrain, color as atmosphere, and just enough mischief to keep things interesting ✨🌀🎨
