MEDMEN:
OUT OF HOME MARKETING CAMPAIGN

A cityscape advertisement board on a sidewalk showing a person in red clothing holding a red bag, with tall buildings in the background.

We rolled up an award-winning out-of-home campaign for MedMen—the first of its kind in highstory. We packed a lot into this deceptively simple concept, one word: CANNABIS. This joint effort blazed a trail across Southern California with billboards, posters, murals, delivery trucks, and tee shirts, planting our bud MedMen as the reigning king of the green. We sparked a movement from High Street to the highways, we let the world know: this was not just another pipe dream—it was a grassroots revolution. 🌿👑

Street view with a construction fence covered in advertisements for cannabis and fashion, with tall apartment buildings and palm trees in the background.
Urban street scene with pedestrians, parked vehicles, and buildings, including a storefront and an advertisement billboard.
View of a parking lot seen through a mesh fence with concrete support columns and an overpass above. There are several cars parked and some trees in the background.

Beyond just lighting up campaigns, we also helped MedMen grow their in-house offerings. When cannabis delivery went legit, we sparked an idea —Time to Burn — it’s funny if you think about it, like a quadruple entendre. The first legal cannabis delivery service in history. On top of that, we cultivated MedMen’s web presence, rolling out fire designs. 🚀🔥

Two large stainless steel refrigerators in a store with glass doors displaying bottled drinks and snacks inside. There are shelves with merchandise on the right side, including a white t-shirt and containers. The background consists of a white wall with small black dots.
Modern fast food restaurant named MedMen with a black exterior, red neon sign, large glass windows, and a parking lot during dusk.
A promotional flyer for MedMen features the slogan "Time to burn" with an image of a lit matchstick. Additional signs indicate that customers can order online for pick-up, with phrases like "Time to burn" and "Pick up online orders here" in red text.

MEDMEN:
DID WE MENTION WE ALSO DID THEIR SOCIAL?

A woman holding several red gift boxes is standing at an open door with a snowy landscape in the background. The door has a decorative window with clouds and trees visible outside. The interior has red walls, a white doorframe, and a doormat with the words 'home sweet home' written on it.
A woman standing at her front door holding multiple red holiday shopping bags and gift boxes, with holiday decorations on the door, as seen on a NBC News screen.

During the 2018 Super Bowl season, we huddled up with MedMen to tackle photography and media direction, scoring a 400% increase in following and engagement. It was a real team effort—collaborating with some real talented buds, and a few puff puff passes, we were left with the kind of serious munchies that could only be satiated by an endless supply of breakfast burritos. 🌯🏆🌿

Two people are sitting on the floor in front of a red box labeled "MedMen." They are opening Christmas presents surrounded by Christmas decorations, gifts, and a window showing a nighttime sky with the Northern Lights and a decorated Christmas tree outside.
A wooden tray holds fresh vegetables including radicchio, sweet potato, onion, scallions, an onion, garlic, and a condiment bottle with a smoky nozzle, all against a solid blue background.
Smartphone screen displaying an Instagram post from shopmedmen featuring a red background with an image of a red bowl holding cherries on top of a can of Spam, with a wooden stick and some cherries spilled around.
A person holding a clear plastic bag with dried cannabis buds. The bag has a label with the brand name "Fresh Sliced Daily." The background is a plain beige surface.
Left side: blue textured background with a red cone, yellow cube, and a matchstick. Right side: hand holding a tool over a white perforated block with a small white container of cream or gel.
A split image with a cannabis joint and a sculpture of a human anatomy model, showing the head with a cannabis bud on top, against a blue background.
A split-screen image with a purple and clear sculpture of a fish on the left against a blue background, and a white ceramic vase with a single red tulip flower and green leaves on the right against a yellow background.
A dense green cannabis bud with orange hairs, covered in trichomes, on a reflective pink surface with a pink background.

MEDMEN:
P.S. WE DID THIS FILM WITH SPIKE JONZE

Our final hit? Collaborating on The New Normal, a groundbreaking film directed by Spike Jonze that chronicled the highs and lows of cannabis in America. From George Washington tending his own crop to decades of prohibition and stigma, all the way to legalization and its life-changing medicinal benefits, this project was a true full-circle moment. A visually stunning and thought-provoking tribute to the plant that went from outlawed to embraced—talk about a real glow-up. 🌿🎥

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